Helene the Label is an Australian designed sleepwear brand dedicated to women seeking comfort and elegance. Our timeless pieces are crafted in small quantities, embracing the principles of slow fashion.

Each nightgown is effortlessly designed with a vintage inspired aesthetic, blending classic elegance with modern style, especially during pre and post-pregnancy.

Helene gown

Introducing the Helene nightgown. A unique handmade smock nightgown. Made from 100% cotton, it combines soft breathable fabric with an effortless oversized fit. Featuring shoulder straps, a frill hem, and a button down front. Thoughtfully designed as an heirloom piece, The Helene gown is made to be loved, worn across all seasons. Passed down and treasured for many years to come. This gown is perfect for pregnancy and breastfeeding.