Our Story

Our Story

Welcome to the world of Helene.

Welcome to Helene the label, a heartfelt creation named after my late beloved grandmother Helene.

I’m a proud mother of three beautiful children and its through my journey of motherhood the inspiration for this label was born. During my final pregnacy, I envisioned a collection that could become heirloom pieces passed down through generations.

Every piece is crafted with love, care and attention to detail, ensuring that you feel special when ever you wear them. We are Australian designed and owned dedicated to women seeking comfort and elegance. Our timeless pieces are crafted in small quantities, embracing the principles of slow fashion.

Each piece is effortlessly designed with a vintage-inspired aesthetic,
blending classic elegance with modern style, especially during pre and post-pregnancy. Experience the beauty of helene the label where every piece is crafted to make you feel uniquely beautiful x